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"What is the difference between white, bright white and ecru paper?"

We've described each paper color below.

White -
Soft white wedding invitation, like white wedding gowns (soft cream), have been the traditional choice of brides for years because of their soft hue and ability to complement other colors. "wedding white" is a color between bright white and ecru, it is not as dark as an ecru, it is more of an off white.

Bright White -
Our bright white invitation is the ultimate in whites...so crisp and pure they will light up guests' eyes!

Ecru -
Creamy and warm, ecru wedding invitation has always been a socially correct choice. Their versatility makes them perfect for weddings with either white or off-white color schemes.

Bright White,  White, & Ecru